Digiturk Hep Beraber Campaign

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Brand Info

Digiturk is the biggest Turkish private satellite television provider. They offer both national cable television channels and their own channels, national radio, and music streams of different genres. For many years, Turkish Football League matches are screened via Digiturk on LigTV channels.

Challenge

Digiturk announced new campaign for LigTV early membership in summer 2016 and they wanted to reach mass with a price offer and enriched campaign with a hashtag that inspires union for all people. Main goal of this campaign was to reach many people as possible and to get as much as new members possible. The challenge was to combine performance and reach together with a big pool of target audience.

Execution

In order to both reach to our target audience widely and get new registrations for digiturk, we divided our target audience into subgroups and optimised our campaign according to the conversions we get as well as the meeting awareness goals.

In this campaign, we worked with our exclusive partner InMobi, and we built up a campaign with flexible structure. We started with many different target groups that are all included in our main target group and with those groups we optimised our campaign according to performance. We showed our ads per person maximum twice and increased the reach.

Results

More than 375.000 impression were gained in target locations and 60.034 clicks were gained. Moreover, 82 new registrations

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Akatlar Mah. Ebulula Mardin Cad. Maya Meridyen İş Merkezi D Blok, Kat:2 Bağımsız Bölüm No:11 Akatlar / İstanbul

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