Turkish Airlines – World City Guide App Download Campaign

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Brand Info

Turkish Airlines is a leading aviation company based in Turkey. It operates scheduled services to more than 280 destinations globally. Turkish Airlines, the world’s leader airline according to flight destination in numbers, is continuously opening new flight destinations. Besides sectoral investments, Turkish Airlines always has been a strong supporter of cultural activities, sports and emerging markets.

Ad Brief

Turkish Airlines published a mobile application which gives brief information about cities of the world, telling what they are famous for. Basically an application that would be a guide to any traveler. Turkish Airlines desired to introduce this brand new app to people from all over the world who travels abroad. Real challenge for this campaign is to target and reach the frequent travellers around the world.

Execution

In this campaign, we worked with our exclusive partner InMobi, and showed our ads in 21 countries all over the world. We targeted travellers from targeted locations and made them download our app. At targeting, we used Inmobi’s premium audience personas and tried to reach them on mobile sites and apps and optimised the campaign according to conversion.

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Results

In 21 countries we have reached 23.229 downloads during the campaign for both IOS and Android operating systems. More than 1.3 million clicks were acquired. Click to download ratio was 1.75% for all the campaign which is about twice the sectoral ratio.

21
Countries

23,229
Downloads

1.3 million
Clicks

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