Turkish Airlines – New Destination Miami Programmatic Campaign

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Brand Info

Turkish Airlines is a leading aviation company based in Turkey. It operates scheduled services to more than 280 destinations globally. Turkish Airlines, the world’s leader airline according to flight destination in numbers, is continuously opening new flight destinations. Besides sectoral investments, Turkish Airlines always has been a strong supporter of cultural activities, sports and emerging markets.

Challenge

Turkish Airlines opened new flights from Tel Aviv, Kuwait, Dubai, Milan, Istanbul and Russia to Miami and desired to reach the potential customers in those locations. Main goal was to introduce new flights to target audience and provoke awareness among them. The real challenge was to reach to the right audience who would consider to flight Miami and can afford it.

Execution

In order to reach specific audience who might be interested to use these promoted tickets,
we used our 3rd Party Data.

So What is 3rd Party Data? It is collection of data including purchasing habits, general interests, location, age, gender, previous travel experiences and expenses and it is borderless. Wide range of targeting options of 3rd Party Data allowed us to reach users who are located in Miami,US in need of a plane ticket to Istanbul, Turkey and vice versa. Different from location targeting, we used genuine data of audience and crossed reference with their previous online history of flight searches to these locations.

Results

More than 2.000.000 impression were gained in target locations through Facebook Newsfeed and Right Hand Rail ads. Users responded up to 5 times more to Newsfeed ads and highest impressions were gained in Milan, Russia and Istanbul.

Tel Aviv

227.914

Kuwait

89.212

Dubai

269.568

Milan

449.623

Russia

457.601

Istanbul

518.135

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